Exclusive Interview with Eytan Sebag CEO of Betachon

Meet Eytan Sebag, CEO of Betachon

First of all, how are you and your team doing?

We are doing great! Keeping busy.

Tell us about you, your career, and how you founded Betachon?

I am 38 years old and live in Israel. I am married with 5 kids and moved here about 11 years ago from Phoenix, AZ, where I grew up. I started Betachon in 2008 after seeing a big opportunity to save on shipping costs with small parcel carriers like FedEx and UPS.

I was running a kiosk in the mall, spending a fortune on shipping every month, and constantly had to contact the carriers for refunds due to late deliveries, duplicate charges, etc. Then I decided to start a business from this and share my experience getting these refunds to other companies facing a similar problem.

What is Betachon?

Betachon specializes in small parcel cost reduction, international air freight, and containers (Full Container Loads). Our core service is our software that does a 40-point audit on every shipment for refunds due and filing lost and damaged claims. We later expanded to negotiate rates and help our clients get market-appropriate rates with the carrier. We now offer very aggressive pricing on all international air freight through our sister company GDS Freight and book containers at an affordable price.

What is your biggest success?

The biggest success is savings one of our clients over $350k a year on their FedEx rates.

How much time do you spend working on your business each day?

I spend about 7-8 hours a day working on my business.

What advice would you give beginners who want to start their own Technology Company? How do you advertise your business?

My advice would be to start small and then scale from there. No need to invest a lot of money in the beginning if you don’t have the clients to support it. Invest more as you scale. We do a lot of email marketing, linked-in, and SEO.