Google has come up with a new Google Ads Feature that is Account level Negative Keywords. This feature has been introduced for the betterment of brands. Because it will help them to improve their advertising strategies more efficiently.
Account-level negative keywords are something that different brands and businesses have been looking for since long ago. It is introduced to prevent unwanted impressions from certain search terms across multiple campaigns. This amazing feature will serve in providing more brands safety and suitability. It will allow advertisers to exclude unnecessary traffic from their advertising campaigns.
To access this feature Google has added details on its Google Ads Help page. You can even check their official page. If you are still unaware of negative keywords then you can know this by reading this article further.
Negative Keywords help in excluding nonrelevant and inappropriate search terms from your campaigns and help you focus only on the appropriate keywords that matter to you and to your customers. It will help you to get a targeted audience for your campaign. And eventually will lead you to increase your return on investments (ROI).
For Example, you are running a shoe brand and sell mostly girls’ shoes. If you add gent’s shoes on a negative keyword list then your items will be only visible to those who will search ladies’ shoes. It will help you to eliminate excessive traffic from your account. These negative keywords are also very efficient for videos and audio campaigns. However, they work differently for video and audio campaigns.
Account Level Negative Keywords:
Creating account-level negative keywords means that your keywords will apply to all kinds of advertising campaigns that you will run under your account. This is a most advanced feature and it will help you in saving your time. Despite setting different negative keywords for different campaigns manually, it will provide you to create a single global account-level negative keyword.
For search campaigns, Google has introduced the feature of Broad Match, Phrase Match, or exact match negative keywords. However, these negative match work types are different from their positive counterparts. For Display campaigns, a set of negative keywords will be excluded as an exact topic. Ads will not show even if exact keywords are not on the page.
For example, if you have set negative keywords like men’s sneakers then it would definitely block searches related to Men joggers and other varieties of men’s shoes. Account-level negative keywords also block searches that contain any of your selected negative keywords. Even if they are not in the same order that has been set by you.
This amazing feature was announced by Google Ads Liaison Ginny Marvin. She announced that account-level negative keywords are now available on Google Ads for advertisers worldwide. Initially, this feature was announced last year. However, it has been tested for several months. And now, it has finally been launched worldwide.
Advertisers who need to use this feature can access it by going to their Account setting page. By clicking negative keywords users can add 1000 negative keywords that will eventually be going to apply on all of the advertising campaigns.
In short, we can conclude that Google Account level negative keywords are the best tool introduced by Google. They are best for advertisers to manage their campaigns by avoiding unnecessary traffic to their campaigns. It will help Advertisers to gather a maximum targeted audience. Moreover, it is the best tool to save time instead of adding negative keywords individually to all campaigns.
