Have you ever used LinkedIn for your business? Do you want to incorporate a LinkedIn marketing strategy in your social media marketing? Then it seems, you know the importance of strategy in business marketing. Are you planning to use LinkedIn for your business marketing and want to learn?
Then what are you waiting for? This article is for you. You need to learn effective strategies that can help you to boost your leads and establish an invulnerable relationship with your customers.
If you are ready to use LinkedIn for business marketing strategy, then thumbs up to you. It is the perfect platform for connecting with experienced professionals. According to Statista, more than 48.8 percent of US professional marketers were incorporating LinkedIn in their marketing strategy. It is the most engaging social media platform that millions of companies are using for business marketing. Moreover, LinkedIn’s members are more than 875 million from all over the world.
If you implement the right LinkedIn Marketing strategy, you can promote your business to the next level. In addition, you can make your business stand out in the sea of businesses on LinkedIn.
For learning the LinkedIn business strategy, keep reading this article. By implementing these marketing strategies, you will definitely establish your brand and develop a long-term relationship with clients.
What Is LinkedIn Marketing?
LinkedIn is the social media platform where not only job hunters but professional businessmen are also present. Most of them use LinkedIn to build careers and networks. LinkedIn is one of the platforms that play a role in boosting your business.
LinkedIn marketing is the use of LinkedIn to achieve specific goals. These goals can be from choosing top talents to brand building.
You must use this social media platform to enhance brand awareness and promote your business or services.
LinkedIn is for professionals who are mainly engaged with the purpose of making their career, establishing connections on a professional level, etc. In short, all business-related activities, employees, clients, and customers are present on LinkedIn.
What Is LinkedIn Marketing Strategy?
Each professional person has certain marketing goals that he keeps in mind during the use of any social media platform. The use of effective goal-oriented strategies on LinkedIn to promote your business or individual services that attract the audience’s attention to your LinkedIn profile is called a LinkedIn marketing strategy.
There are effective techniques that will help you to attract ample attention to your business profile that will help you to generate leads.
Why Is LinkedIn Marketing Important For Business?
Whether it is for the business or individual level, LinkedIn is the perfect platform for growing your business and increasing the visibility of your profile. As many professionals already know the importance of LinkedIn. So there are a massive number of professional leaders that are already present on the LinkedIn platform, and the number of users keeps growing every day. That tells us the evidence of the importance that this platform possesses.
Following Benefits, You Will Get When You Use Linkedin For Business Marketing:
1. Brand Awareness:
Building awareness for your brand is the point that makes a business stand out in the sea of other businesses. You can show your values, mission, and goals statements that are compelling enough to make your business or services stand out.
Highlight your brand’s core voice and show others what your business is about and why it is unique.
Moreover, you can rank yourself on Google’s first page via your LinkedIn profile.
2. Engagement With The Target Audience:
Connecting with the right audience is the foremost purpose of many professionals on LinkedIn.
Focusing on the targeted audience is the most valuable for marketing strategies. It boosts your branding quickly.
If you implement the marketing strategies on the wrong audience, all your hard work will go in vain.
You can understand through this example; Suppose your business or services are related to the fashion industry, then find an audience connected with the relevant industry.
For this, connect with the relevant companies and follow the right demographics in the targeted niche. Also, follow and join groups related to the field.
3. Build Reputation:
Building Reputation is essential, especially when you want to make a professional-level relationship. As you know, LinkedIn is a career-focused platform where credits and awards always build a base for your profile.
For Example, when you add professional certificates, University degrees, professional awards, etc. It makes your profile legit rather than a scam or any anonymous profile. It makes you not just boast about yourself but possess legit credentials.
How To Plan A LinkedIn Marketing Strategy? (Beginner Level)
After knowing the importance, now learn how to plan a LinkedIn marketing strategy.
You need detailed planning and consistency for successful marketing strategies on LinkedIn. I have discussed both beginner and advanced levels. Implement them in your LinkedIn marketing strategy to promote your business to a professional level.
If you are on a beginner level and don’t have a successful history right now, first, you need to follow beginner-level strategies to attract people into your world.
STEP 1. Figure Out Your Goals:
The very step of any marketing strategy is to figure out your goal. What is the purpose of using LinkedIn? First, make a list of realistic goals with your marketing team members and find the answer, What do you want to achieve via LinkedIn marketing?
As you already know, LinkedIn is the top B2B business lead generation platform. But it also works well for B2C businesses.
So first, determine whether your organization will align with the LinkedIn environment. In other words, what your business is representing.
STEP 2. Marketing Strategies On Linkedin Pages:
A LinkedIn page for business is quite different from the usual one. Although you can create the page without cost, you need to give information about your company or business.
To create the page, follow the underlying steps:
- Visit the LinkedIn page
- Click on the work option located at the top right of the screen
- Now scroll down and click on the Create a Company Page
Now you will be the administrator of the page. If you want to give the charge of the administrator to the others in your company, you can also do it.
1. Choose The Right Category:
There are business categories that you have to select accordingly:
- If your business contains less than 200 employees then, select the small business option.
- If employees are greater than 200, then pick the medium to large business option.
- Select the Educational institution, If your business is related to education.
If you have already established your business page on LinkedIn, afterward, you can add subpages known as Showcase pages.
2. Give Identity To Linkedin Business Page:
Fill out the required information for your business page:
- Your Business Name: It should be easy to recognize.
- Your LinkedIn URL: It should also reflect what your business is about. The most logical URL can be your company name.
- Website Link: For generating leads and driving traffic to your business website, provide the correct and professional website link.
- Size Of The Company: As I already discussed, choose according to the number of employees you have in the company.
- Type Of Company: Select the type that mirrors your company’s legal status. Also, choose the relevant industry that resonates with your business.
3. Add Business Description:
For building connections and relationships, you need to add more details that can help you to reach out to the target audience more quickly. Because the first thing the audience wants to see is your company description.
Tell about your company and its specialty In a brief and comprehensive way. Mention the values they will get from your featured products and services:
- Cover Photo: It is necessary for making your business more aesthetic and appealing. Cover-photo mostly tells the brand image. The cover photo should be 1536 by 768 pixels.
- Location: Design the location of your company that is unique and does not create confusion. Sometimes similar name companies can create confusion; the location must be clear, so consumers do not mix the company names.
- Hashtags: They can highlight your company values and offers. Create business-relevant hashtags and use them on social media platforms also.
- CTA Buttons: For generating leads adding CTA Buttons are necessary. It will drive traffic to your business websites. CTA buttons like Vist Websites, Learn more, Sign up, etc.
STEP 3. Marketing Strategies On Linkedin Profile:
1. Profile Optimization:
Fill Out The Asked Information:
Build your LinkedIn profile and make it more professional. Provide the required details in all fields. Optimize your profile, and add the information that tells what your business is about.
It will attract the relevant audience, as they will reach your profile and convert it into leads more easily. Suppose that your services are related to selling beauty products, then the relevant audiences will buy your goods when they visit your website. Add the company motto and tell what makes your business unique and reliable.
Add Business Logo And Tagline:
Your company’s logo design and tagline should be unique and relevant to the business. Include a high-quality professional-looking cover photo or logo.
Keep in mind the ideal size of the logo to make your page stand out should be 300 by 300 pixels.
Add Relevant Keywords To Your Business:
It makes your page visible in search engines. Incorporate these most researched keywords in your company description box.
Use relevant niche-related keywords. For Example, if your business is related to beauty products, then use beauty products services in your profile.
STEP 4. Find Your Target Audience:
Finding the target audience is foremost vital for business promotion. Especially, for targeting B2B and professional audiences. When you target the relevant audience, they might take interest in your business. Otherwise, millions of people are present on the platform who are taking impressions of your profile but in turn, you get no lead generation.
So defining your target audience is the ultimate goal of marketing.
For Example, your business is about selling goods but there are massive numbers of profiles on LinkedIn that are selling goods. But what makes your business unique is what you are selling, whether it is related to home accessories or fashion accessories.
In short, clarify your business. When you are clear about your business, it will be easy for the target audience to approach you.
STEP 5. Understand Your Target Audience:
After making your goals, you know who are your ideal customers, how they can help you in lead generation. What kind of content will work well for them?
Understanding your audience is the key strategy in any business marketing. You need to understand your audience’s needs, what they are looking for and what benefits they get from your business.
In short, relieving their pain points is what the audience is looking for.
STEP 6. Content Strategies:
1. Create Relevant And Quality Content:
Make the relevant content that is comprehendible for the audience and they will know at first glance what your business is about.
Content should contain three points,
- Relevant to your niche
- Your content tells what your brand is about
- provide the value that they are seeking.
You can easily understand this if your business is about education, then you cannot post about selling goods. It can create confusion for the audience about what your business is.
Post quality content and valuable knowledge that reflects your expertise level. Provide your niche relevant actionable tips, tricks, and information that make your business stand out.
Instead of focusing on quantity, focus on the content that gives quality information to your audience.
2. Use Visual Content:
Visuals always make a good impact rather than writing for the audience, So incorporating image or video-based content to make your content interesting and catchy.
You can add images, infographics, or data-supported visual information. You can add videos that can tell the relevant information. All these things can be tailored according to the business requirements.
- Images and Image collages get 2 times higher engagement.
- Videos get 5 times the high engagement.
- Live videos get 24 times more engagement as compared to the other content.
Initially, try out different kinds of content formats. And find out the perfect format for your business.
3. Data-Based Content:
People believe the facts-based content rather than blabbing about nothing. When you use stats-based information, it compels the audience to take one glance. There might be a chance that makes them convert into leads.
So always post the content with facts-based statements. You can add case studies as well as stat-based infographics.
4. Post Consistently:
As you know, Out of sight, Out of mind. In other words, your regular presence on your LinkedIn brand page is necessary, so people do not forget you. Regular posting makes your business professional. Do not leave your page to remain inactive for a long time.
Posting on a relevant event makes your account visible to the audience. For example, you are running a business related to education. You can share posts or videos on an international education day or hold an event on these days. When you share the content and engage with others as well, it will increase your connections.
5. Call To Action:
The useful Calls to Action for the audience are actually bait. But remember, never put a false CTA that might make your brand impression poor.
In short, always keep in mind your audience and their needs and make a compelling and clear CTA. The relevant audience will not definitely ignore you.
Add the call to action at the end of the content or in your profile, when they visit your profile by clicking on the CTA, they will reach your website.
6. Tag A Person In Your Content:
Quote information about someone or give a reference for the person in your content. It can help you increase engagement on your page.
Because when you tag someone, he will get a notification, and your content will also be shown to their audience as well. In this way, you get more visibility.
STEP 7. Posting Strategies
1. Use Hashtags:
Hashtags work best for finding particular relevant content. Relevant LinkedIn audiences can find you via niche-relevant hashtags. Post that has hashtags get more chances of discovering.
LinkedIn also provides you with relevant hashtags when you post content, however, you can also write your own branded hashtags. These hashtags work similarly to other social media platforms.
Most people are not present on a single platform. For this, cross-promotion is inevitable, especially when your purpose is to increase brand awareness and visibility. It will also increase network connections.
Whenever you update any content on LinkedIn, you can share it on other social media like Instagram, Twitter, Facebook, etc. It will help you to lead the audience to your websites, and expand the leads.
You can also add Twitter and Facebook to your LinkedIn Profile. It will be more convenient for the LinkedIn audience to approach you on other social media platforms via LinkedIn.
3. Post Regularly:
For multiplying the engagement on your content, LinkedIn usually suggests posting at least one time per week. If you can handle it easily, posting twice a day is also not bad.
Before posting, schedule your time, especially when your target audience is available on a website. Then start posting regularly at that time. Because your target audience will search for the new content, they will read and also respond to it.
4. Schedule Post:
Pre-creating posts and then Scheduling them can be best for you as well as for your audience. Create LinkedIn content regularly and then schedule them for the appropriate time. It will make your work a lot easier, especially when you are working on long-form content.
Pre-creating posts can help you make refined content. You can involve senior team members that can help you in making cultured content.
STEP 8. Engagement Strategies:
1. Use LinkedIn Groups:
joining a relevant industry will increase the visibility of your brand. When you join these niche-related groups, it will help you grow brand awareness. Not only that, but you can also boost your audience and contacts.
With the relevant audience, knowledge will be shared. Sometimes you will learn something new, and Sometimes others will learn new things from you. In short, use this platform and share information with each other and build connections.
If you are an expert in the relevant field, then you can create your own group, be an admin and even manage your group.
Follow these steps for creating the LinkedIn group
- Find the Work icon on the top right corner of the LinkedIn homepage.
- Under the heading of visit more select the Groups option
- Click on the Create a new group
- Fill in the required information
- Now click on the create button.
After creating a group, you can add groups on your LinkedIn page. If you want to add groups then follow the underlying steps.
- Go to the LinkedIn page.
- Find the Featured Groups Tabs on the left sidebar of the screen
- Select the groups of up to ten you want to add to your page
- Now Click on the Save option.
2. Communities Activities:
Participating in community activities is the main part of building relationships and connections. So never neglect the interaction and engagement with the target audience. They help in building a reputation.
Always look for possibilities for joining community activities. And monitor the interaction with your audience and respond to their comment directly. Because the engagement of the audience with your content results in a boost in reach.
STEP 9. Analyze LinkedIn Analytics:
For implementing marketing strategies analysis is the most critical. For this, learn LinkedIn tools for reporting and linked page analysis.
When you learn the data, you will know what kind of content is appealing to the audience, and you will also know audience engagement and people who visit or follow you.
The important thing you need to consider is what are the essential performances you want to analyze. So the best practice is to decide the KPI (Key Performance Indicators) in advance.
You can understand with this example that you post content along with CTA. Analyze the performance based on key points like impressions, clicks, actions, etc. You will know what type of content works well for your audience and even improve your content.
For this, using LinkedIn analytics can help you to find your target audience and insight into your target audience. You can even analyze your audience’s interaction with your content.
You can also perform these analytics on LinkedIn Ads.
STEP 10. Improve Your Content And Marketing Strategy:
In the world of technology, where each passing day content is developing. Now people are not fascinated by the old version of content anymore. So make your content strategies and do marketing according to the latest trends.
Always look at what your competitors are doing and follow the marketing groups that share valuable tips relevant to the marketing that you can incorporate into your marketing strategies.
If you cannot do this, you can also hire a marketing consultant who can let you update with the latest trends.
Linkedin Marketing Strategies: (Advance Level)
1. Showcase Pages:
These are subpages of the main page on LinkedIn. After establishing the main business page, create the subpage.
You can use these pages to display your new products. Because these showcase pages help to expand the business, and you can display your newly launched products to a new audience who are not connected with you.
2. Business News Related Articles:
Articles such as press releases should be released on LinkedIn as well. It is the perfect way to drive and enhance engagement, furthermore, it also increases engagement on other platforms.
Suppose, there is press news about your company, post it on LinkedIn and encourage the audience to check it out. It will not only increase engagement on your website but also on other’s content platforms as well.
3. Reach Out To The Relevant Companies And Their Leaders:
Reaching out to the well-known and prominent companies leader on the LinkedIn platform is a significant step in LinkedIn marketing strategies. Reaching out to them without appearing as spam or fake.
Messaging them via InMail and giving to-the-point objectives. Like if you want them for guest posting or taking an interview with them, whatever situation is in your case, give them authentic stats that make your company presence legit.
4. LinkedIn Ads:
Using LinkedIn Ads is a more direct approach and quick in promoting your business. Because Ads help in directly reaching out to the broader relevant audience. You do not need to reach out to the relevant audience manually because LinkedIn Ads will work for you.
Via LinkedIn Ads will help you in expanding your business and build connections. Moreover, your brand visibility will be increased. You can create a campaign manager and run ads, furthermore, you have to select the budget, marketing goals, and timeline of the campaign.
There are different formats of ads, choose according to your business requirement.
5. LinkedIn Boosting:
If your content is awesome and deserves more than average attention, try LinkedIn Boosting. It will help you to display your content to a broader audience.
LinkedIn Boosting is actually a campaign created by the campaign manager on LinkedIn
Many things need a boost like you are launching your company’s latest product or events. Or you need a boost to drive traffic to your websites to increase conversion or content engagement. Whatever the situation is in your case, boosting would be the perfect option.
6. Recruitment Offers:
After establishing your business, you need to recruit people for post positions. You can post job offers on the LinkedIn jobs page.
This is a great way to express your company’s values and culture. Include the job description title and also convey company values.
For speeding up the process, you can ask your connections to share it with the other platforms and their extended networks as well.
Endorsement on LinkedIn is when people recommend your services or skills. These services can be single or multiple. Endorsements mean recommendations of company services from the provided services list.
It helps in clearing the skills or services your companies provided. Like people endorse your services, you can recommend their skills as well.
Marketing is always critical for promoting business, moreover, taking business to a next level. According to Statista, LinkedIn is the most essential social media platform for 35% of B2B marketers.
So make a special marketing team that can help you in climbing your brand to a well-known level on LinkedIn, because I have already told you, it is a powerful platform for all kinds of businesses.
As I discussed many LinkedIn marketing strategies that you can incorporate to enhance your brand awareness.
Yeah! I understand marketing is not easy, in other words, it is the test of your hard work and perseverance.
As a beginner, be active and keep appearing before the audience with quality content. Learn how the LinkedIn algorithm works, as you will finally get a wider reach after passing through various trials.
As you know, marketing is a fast-paced moving industry and an ever-evolving field. Think out of the box and implement the latest and most successful strategies.
I hope this article will be helpful for your business. Good Luck!