Have you ever heard the term Pinterest marketing, and we’re like, what the heck is that and what are the steps for coming up with an effective Pinterest marketing strategy for your business? If you’re a business or a blogger and want to use Pinterest to grow your business and revenue online, this article is for you.
It helps you grow on Pinterest and the traffic and revenue in your online business.
Now, suppose you’re a business or a blogger. In that case, you can use Pinterest like any other social media or search engine to grow your business, and the best way to do this is by setting a clear plan of how you want to use Pinterest strategically.
So, it bothers me when you don’t invest your precious time into strategies that don’t work or take too much time.
What is Pinterest Marketing?
Pinterest is a social media platform to share images you create or find online with other pinners. These images and other visuals are then searchable on the platform, making it a huge visual search engine similar to Google. Pinterest Marketing is how you strategically use Pinterest to grow your website and blog traffic.
This includes creating your content, for example, Blog content or products, and then creating dedicated pinnable images, so pins you share on Pinterest for each of those pieces of content.
And Pinterest users can then search for these pins and click on them and are led back to your website, which grows your traffic. So, Pinterest Marketing includes everything from how you develop a Pinterest Content strategy. How you optimize and grow your account and profile, so Pinterest SEO to use Pinterest to grow the traffic and revenue in your online business.
Why is Pinterest Marketing Important?
Getting people to your website and blog is important when you’re a blogger. You want to get so many eyes on your content to build an audience, get comments and replies, and make money with ads or sponsored content.
When you’re a business, you probably need fewer people on your website every day, such as on your Esty shop, but getting new clients and, specifically, the right people over to your site is still important.
To make an income right, and there are many ways to grow traffic online, you can learn a ton about Google SEO, for example, and try to rank high on Google. Hence, people find you in search, or you can build an email list and send out your website link in your emails or use social media to get traffic from there.
Over to your site, there are so many ways to grow online traffic, but Pinterest has become one of the favorites amongst bloggers. It’s so effective that businesses start to jump on as well. You can promote your website and your product if you are, for example, an online shop.
Now Google and other strategies can take a long time to see results, but on Pinterest, you can see results fast, and that’s why people love it so much. Pinterest is easier and faster than other strategies.
Best Pinterest Marketing Tips For Beginners 2023:
Here are some tips for Pinterest Marketing that can come up with your own Pinterest marketing strategy for your success in 2023.
1. Define your ICA:
Before you create your Pinterest account and jump in head first, we want you to be super clear on why you’re on Pinterest, so we’re talking about your goals and who you want to attract. There are over 450 million monthly users on Pinterest right now. Not every one of these people will be a good fit for your blogger brand.
So, you have to know who your ideal customer avatar is, your ICA. Who is your dream reader or customer? What age and gender are these people? their hobbies? Does their dream desire? and What makes them lay awake at night, and what they struggle with.
Then think about how is your blog or business going to help them. Will your content inspire, relate, and educate bring some fun into this person’s life? How can your products solve this person’s problem and make their life a little bit happier or easier? This exercise will help you create content that attracts the right people on Pinterest.
2. Create a Pinterest Business Account:
You have to start with a brand-new Pinterest business account. A Pinterest business account is free, but it unlocks all kinds of cool features like analytics or claiming your website. You don’t want to use your account for your blog or business.
First of all, if you’re using Pinterest for business or making money through Pinterest. Pinterest states in their terms of view that you need a business account.
You want to use your account for personal use, but your audience doesn’t care about the recipes or DIY projects you save. So, set up your brand-new Pinterest business account.
3. Pinterest Boards:
Create your Pinterest boards. Your Pinterest boards contain all the pins you save or pin to your account so that you can create a pin, and then you upload it to Pinterest, but before it becomes public to Pinterest users, you need to save it to one of your boards.
So, boards are like folders on your computer, and pons is like the documents you store in them. So, boards are a way of organizing your profile check.
4. Content Strategy:
If you’re a blogger, you got this covered, but if you’re a business, you have to think about how you can come up with regular weekly content to share on your Pinterest profile. Pinterest wants you to share new inspiring content which will help you attract your audience.
It means creating weekly content around your business. So, you have to create a blog where you share either regular blog posts or your podcast episodes or content from your social media, like videos.
Your blog then becomes this place where you regularly share relevant new content in addition to the products you sell that you can share to your Pinterest account.
This way, each week, you’ll have something new to share with your audience on Pinterest, and you’re constantly creating new opportunities for people to find you on Pinterest. This is additional work, but it’s worth it in the long run.
5. Create Pinterest Pins:
Pins are images you specifically create for Pinterest that you post to the platform and then lead back to your account. Your pins are how people can find your amazing profile and products. So, this is a really important step. Now there are many different pin types you can create. There are regular pin images and video pins, recipe pins, and product pins. Now, this is where your product and your blog content come in.
You have to start creating pins for your existing blog posts, plus every time you create a new piece of content. You have to create pins for your product. For example, if you’re an online shop, you can use free design tools like Canva.
6. Pinterest SEO:
Now SEO stands for Search Engine Optimization. It sounds super complicated, but you got this, so thousands of pins are saved to Pinterest every day. Pinterest has billions of pins already saved, so how does Pinterest know which Pin is relevant for someone when searching for? For example, wedding inspiration on Pinterest is where the Pinterest algorithm comes in.
The Pinterest algorithm looks at your profile, looks at your boards, looks at your pins, and your website, and then analyzes everything to understand what you’re all about. Then, it shows your pins to people who might be interested.
Now you can use Pinterest SEO to optimize your account and pins to help the Pinterest algorithm. It will help your pins reach more and more people and show up higher in the Pinterest search, so when someone types in a keyword.
7. Pinterest Automation Tools:
Use tools and services to automate on Pinterest. Now consistency is super important on Pinterest. Basically, like on every other social media and you want to show up with new content regularly, so you become the go-to person for that topic for your audience. Creating new content and managing Pinterest can feel like a lot of work, especially when you run your business on your own.
There’s so much on Pinterest that you can automate. Automation is cool on Pinterest, and you can use these tools, and you’re still going to see a ton of success. Tailwind is an official Pinterest partner.
8. Grow an Email List:
It’s very important that you also grow an audience off of Pinterest. Pinterest followers matter and are great, but it’s like it does not belong to you with every social media account. All the time, whose Pinterest account got banned or shut down for legit reasons or not? You don’t own your Pinterest account, so you must grow your audience off the platform where you’ve got control.
So, growing an email list is so important, and an Email list is when you set up an account with, for example, convert it as a separate service. Then you start collecting Emails from people who visit your blog or shop over from Pinterest. Once they’re on your Email list, you have control over them.
When you send out an email about a new blog post or item in your shop and not a third business. Email is still one of the most effective ways to make money online.
9. Make Money on Pinterest:
You may offer your products or services in various ways to generate money online. Make money with advertisements or get businesses to sponsor your content using affiliate marketing. It would be best to determine what is most beneficial to your company.
It’s crucial to realize that just because you have a Pinterest account and people link to your website doesn’t imply you’re generating money online. If you want to make money online, you’ll need to start a business and sell something, whether it’s a product or a service.
Data is so powerful, and once you get into a rhythm of pinning on Pinterest, you’ll learn what resonates with your audience. You will see trends and create more and more of what’s working. It is how you’re going to grow your account fast.
It will build trust with Pinterest and your audience and learn to see what your pinners are struggling with the most and how your blogger products can help them.
The longer you analyze and repeat what’s working, the better you will get at Pinterest marketing. You’re going to become so confident in your Pinterest, and it’s going to become second nature, so you don’t have to stress about it.
Frequently Asked Questions (FAQs)
How Do You Measure The Success Of Your Marketing On Pinterest?
Answer: Marketers should engage in visual material as part of their entire marketing plan, but there are a few factors to consider when deciding what to put on Pinterest.
Is Pinterest a good place to promote your business?
Answer: There is basic social media marketing etiquette that you should always observe when it comes to Pinterest and when it comes to social media in general. For example, it’s preferable not to be overly self-promotional, which might be tempting for a company to drive visitors to its website.
Is Pinterest a legit social media marketing channel?
Answer: The site now has over 70 million active members, and marketers worldwide use it as a genuine social media marketing tool. Even though Pinterest has become much more widespread, we must exercise caution.
Pinterest is a visual platform, but Pins must be more than simply visually appealing. In addition, they must add value to the user’s experience. Pins should convey a story, demonstrate a lifestyle Pinners want to emulate, educate them about something new, or inspire them to learn more. Every Pin that your company creates should be valued and meaningful.