Twitter is used to share information quickly. Because tweets can be delivered to followers in real time. They might seem like instant messages (IM) to novice users. But unlike IMs that disappear when the user closes the application. So tweets are also posted on the Twitter website.
They are permanent, searchable, and public. There is also an option to protect tweets so only followers can read tweets. Twitter is a free social networking site where users broadcast short posts known as tweets. These tweets can contain text, videos, photos, or links.
To access Twitter, users need an internet connection or a smartphone to use the app or website, Twitter.com. More, Twitter shares short and quick information.
Twitter Advertising:
As Twitter advertising is a function of Twitter. it allows advertisers to target content and promotions to Twitter users. Twitter advertising is a form of display advertising and comes in three forms: Promoted Tweets. Where the advertiser has paid for increased reach on a post.
A Twitter Ads account is how you can set up, run, and analyze Promoted Ad campaigns on Twitter. You must sign up for a Twitter Ads account at ads.twitter.com. After which you’ll have a Twitter Ads account in addition to your organic account. Your Twitter Ads account is linked to the handle you create it from.
Twitter may not be the first social network that pops to mind when thinking about your social advertising strategy. But consider that Twitter ads can reach a potential audience of 486 million users. Ad formats range from ultra-simple to highly sophisticated. And there’s no minimum spend.
Cost Of Twitter Ads
There’s no minimum spend for Twitter ads, so you can pay as much or as little as you like. But, that doesn’t mean the cost of Twitter ads is entirely up to you. Like most social media platforms, Twitter runs its ads on an auction system. You set the bid you’re willing to pay for a certain action, as well as a daily budget for your campaign.
If someone performs a different action from your objective, you don’t have to pay. So, if you’re running a followers campaign and someone likes your paid Tweet. But don’t follow, there’s no cost to you. In general, the higher your bid, the more likely your ad will be served to your target audience.
But this is not the only factor. When considering which ads to serve. Twitter also considers how engaging your ad is. A high-demand audience will also be more expensive to reach. That means you can reduce the cost of your Twitter ads by focusing on quality creative and appropriate ad targeting.
When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts. We may use these actions to customize Twitter Ads for you. For example, if you search for a specific term, we may show you promoted content related to that topic.
Customize Ads
We also might customize ads using other information about you. Such as your profile information; your mobile device location (if location features are turned on); your IP address; or the apps installed on your device. This helps us show you local ads and other ads that you might prefer. Twitter may also personalize ads based on information. That Twitter and our affiliates collect and that our ad partners share with us, such as a hashed email address, a mobile device identifier, or browser-related information (a browser cookie ID).
This helps Twitter display ads about things you’ve already shown interest in from brands and businesses that you may like. For example, you could receive a Promoted Ad about a deal or promotion from a business whose website you frequent, or an email newsletter you subscribe to. You could also see this business as a Follower Ad in one of your “Who to Follow” suggestions. Learn more about your privacy controls for personalized ads.
Features Of Twitter Advertising :
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Twitter Communities
Twitter Communities is a Twitter marketing feature, thanks to which you can establish strong connections with people who talk about the same topics as you do. Sharing thoughts on a certain subject and discovering people who get you for you is extremely satisfying.
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Twitter Spaces
Twitter Spaces is a top-notch Twitter marketing feature that encourages users to develop live conversations. The best part is that anyone can join Twitter Spaces as long as they have a Twitter iOS or Android account. However, to build a Twitter Space you need to have at least 600 followers in order to create audio chat rooms.
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Twitter Moments
Twitter Moments was specially designed for all those users who have more to say. A Twitter marketing feature called Twitter Moments is here to encourage you to let your imagination run free. You can create a Twitter Moment by developing a series of Tweet conversations on the same subject.
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Twitter Analytics
Twitter native analytics provides data about your brand’s progress on Twitter, delivering data like engagement, views, and impressions. The Twitter analytics in-built tool is free and offers marketers the opportunity to evaluate their work on a specific time period.
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Twitter Suppers Follow
Through this Twitter marketing feature, you can offer your biggest fans bonus Tweets created especially for them People on Twitter can pay Twitter to Super Follow your account. The Super Follows will receive access to exclusive content for a monthly fee. When users from your Super Followers list reply to you, you will see their Super Follow badge, and it will be easier for you to connect with them.
Types Of Twitter Advertising:
1. Promoted Advertising
Promoted Ads can support a variety of media formats through the following sub-categories. Text Ads:
Look like a basic Tweet, with no additional media components.
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Image Ads:
Include a single photo.
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Video ads:
Like the example from Oreo above, these include a single video. The video will loop if it is under 60 seconds.
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Moment Ads:
A curated collection of Tweets that allows you to tell a longer story.
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Twitter Live Ads:
A promoted Livestream.
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Carousel Ads:
Include up to six horizontal swipeable images or videos. Here’s an example of a Carousel Ad from Mitsubishi Canada.
2. Follower Advertising
Increase visibility and promote an account to a targeted audience to build awareness and attract new followers. This type of Twitter ad allows you to promote your brand’s entire Twitter account. It targets users who don’t already follow your brand and can help follow. Follower Ads are displayed in potential followers’ timelines.
3. Twitter Amplify
Twitter Amplify allows advertisers to align their ads with premium video content from the most relevant publishers. Amplify offerings are broken out into two ad formats. Twitter Amplify Pre-roll allows your brand to place pre-roll video ads on content from 15+ categories of pre-screened brand-safe publishers. Amplify sponsorships allow you to sponsor videos from a specific publisher
4. Twitter Takeover
Twitter’s Takeover products are the most premium, mass-reach placements that drive results across the funnel by taking over the Timeline and Explore tabs. There are two different types of Twitter Takeover.
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Trend Takeover
Formerly known as Trending Topics, Trend Takeover allows brands to place a sponsored ad in the What’s Happening section of the Twitter homepage and the Trending tab on the Explore screen.
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Timeline Takeover
Timeline Takeover is an ad that appears at the very top of a user’s timeline when someone opens Twitter for the first time in the day.
5. Twitter Live
Broadcast your biggest moments to the world and allow audiences to join in real-time. From product launches and conferences to watch parties and fashion shows, Twitter Live helps brands maximize their best livestream content and drive the conversation with the audiences that matter.
Benefits Of Twitter Advertising:
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Target Marketing
With Twitter, you can locate people who have similar interests, which can help you target potential customers. For instance, if your business is selling model trains, you can easily find other model-train enthusiasts and “follow” them, which is the process of enlisting to receive tweets sent by others.
Through networking, you can build your own following and develop long-term relationships that can lead to sales. The process of “retweeting,” where your followers send your tweets to other interested parties, can also help build your prospect base.
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Immediacy
Twitter allows you to get your message out at any time of day or night without delays. If you come across an important bit of information that can be of immediate benefit to your followers, you can send a quick tweet and gain a competitive advantage
.For example, if a sudden change in market conditions makes owning a product you sell of great benefit to your followers, you can be the first to communicate the change and make sales as a result.
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Cost-Effectiveness
For cash-strapped small-business owners, using Twitter can be a cost-effective way to reach customers and prospects around the world. There is no charge to open and operate a Twitter account, so your only associated expenses are your computer and Internet connection, which you likely already have.
You can send and receive tweets via mobile devices such as cell phones at no cost other than those required by your service provider, such as the cost for text messages. Twitter offers additional marketing tools at no or low cost.
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Optimization Your Brand
By backlinking your website using Twitter paid promotions, you can achieve the desired visibility. With every link associated with a tweet, you are optimizing your website. Though it may not receive the same number of clicks that you might get otherwise, this definitely improves the off-page SEO for your website.
This blacklining technique also builds a certain audience that has viewed you, and now has your brand’s name at the top of their mind. The recall factor improves significantly with visibility.
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Increased Conversation
You should definitely discover Twitter Advertising for your business. If you’ve decided to promote on Twitter, you must ensure that you post great content that enticed the audience and it becomes credible in a way. The amount that is used to promote will not just bring in visibility for your brand but also increase conversions for the brand. A remarkable Twitter campaign can work wonders for the brand.
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Comparatively Affordable
If you are often strapped for time and resources, you should opt for Twitter Ads for your brand. Whoever said paid promotions online are dirt cheap was dreaming! It involves a good amount of cost. If you are a small business and wish to spend on paid advertising, you can qualify for Twitter ads.
Your followers are more likely to make a future purchase from your brand after they follow or interact with you on Twitter. It would be cheering to know that as compared to the other paid promotion options available in the internet world, Twitter ads don’t make you invest a lot of money.
For example, a paid Google click based on keywords can cost you $200 per click. On the other hand, Twitter targets using a variety of options and reduces your paid promotion cost relatively.
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Build And Own Online Audiences
Even more interestingly, Twitter allows you to get closer to a specific set of audiences who are ready to follow you because you are fulfilling their needs and benefiting them too. You can target audiences based on their interests.
You can qualify the search as broad as well as specific interests. Once there’s a lift in your followers, you can communicate with them using organic tweets and get to know them better.
Disadvantages Of Twitter Advertising:
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Resources
Maintaining a presence on Twitter requires a time commitment. It’s also important that the staff looking after the account have the right skills and training.
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Negative criticism
Customers could complain publicly about products or services. Negative comments can reflect badly on your business. However, dealing with complaints well can have a positive impact on your reputation.
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Time Sensitive
Unless you tweet at the right time, when your followers are online, your tweets can miss easily.
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Spam
Be wary of spam accounts on Twitter. In particular, do not click on suspicious links from users you don’t know.
Conclusion:
Twitter is an excellent platform to market your business, grow your audience, and increase your brand visibility. The platform isn’t yet full of business accounts, so taking advantage of this will help you gain an edge over your competitors.
Your target market pool has high spending power because they have higher incomes and are more educated than other social media users. When you target these potential customers, you have a higher chance of making the most of your Twitter ads. Whatever your budget is, Twitter ads cost may be suitable for you.
