Business owner? Looking for the audience for your sale? Tired of advertisements without any increase in sales? want to know the basics for marketing on Twitter?
If you are new in the marketing business then Twitter is the best platform for you to provide an audience for your sale. Basic marketing techniques can be learned easily on Twitter. Twitter will help you to make your brand at the top of the list. This article will help you to know the basics and outclass techniques of marketing on Twitter.
What is Twitter?
Twitter is a platform on which over 7000 tweets are sent in just a single minute. It’s a place where you can make your business worldwide with just a single hashtag. Twitter is a place that can find you a reader in the opposite corner of the globe. In this way, it makes an audience for your sale.
Due to its high speed tweets get a short span of life. And then a new tweet or hashtag becomes the headline. So that’s why you have to overwhelm the people to take action or play some role.
What is Twitter Marketing?
As compared to other social media platforms Twitter became the biggest platform for publishers or advertisers to spread their sales. And work throughout the world in the last few years as it attracts a more audience. Twitter has over 300 million active users,10K tweets per second, and many more tweets a day which makes a huge amount of people on Twitter.
Like many other platforms, Twitter also has an ad option i.e. Twitter ad which makes it easy to promote your sale also on other social media networks.
There are some major techniques that can help your tweet to be highlighted in the crowd of tweets. And these techniques should be learned by both new beginners and experts.
Without making it further delay let’s move to the main point of this article which is tips and tricks for Twitter marketing. Working techniques and wastage techniques should be learned so you can know which technique make you move forward.
The list of tips for Twitter marketing is as follows:
• Creating a great profile.
• Unique Twitter handle should be selected.
• You should know your targeted audience.
• Make an effective tweet.
• Over-tweeting should be avoided.
• Hashtags should be catchy.
• Add Twitter videos.
• Tweet during peak hours.
• Conduct polls with your audience.
• Reach influencers.
1. Creating A Great Profile
The first and main step to attracting any person is to make your profile presentable and appealing.
Most of the audience comes to you by just looking at your cover. And the way how you present it. so engaging profiles should be made to engage more audiences.
To make it easy for your audience to know about your brand you should just add the description of your brand in your bio or profile. So that it will be easy for your audience to understand your brand. Because of Twitter’s rules and regulations, you can’t exceed the word limit of 160 characters in your bio. So you have to make it short or precise.
This is difficult to do but you have to follow the rules of Twitter and make it effective and short. You can avoid writing about yourself in the bio in place of this you can write what you do. And what benefits your customers will get.
Your profile bio is the place where you can unleash your talent and show off your personality. Making an effective and attractive profile will help you to get more followers and build your customer’s trust in you. You have to make your profile picture recognizable. And you can also put a logo of your brand as an awareness of your brand. If someone interacts with your Twitter account and remembers your logo or profile picture then he can recognize it anywhere else.
2. Unique Twitter Handle
Most beginners do a common mistake which is choosing the wrong handle for their Twitter account. You should keep in mind that a Twitter handle should be recognizable, and easy. And it should be easy to remember which will help you to get more mentions as people don’t like to mention businesses with long Twitter handles. Because of some character limitations in mentioning.
Your brand name should be condensed so that people can reach out to you easily. Your name should be the same on all platforms so that there will be no misunderstanding for users. Using multiple names for 1 brand will make it difficult for users to believe.
For making your profile more interesting and gain users’ trust you can also use geographical location. Adding location helps users locate you in person and it will also gain their trust. Irrelevant punctuation marks or numbers should be avoided. When users search your name they will use your handle to search your page. So the handle should be short and sweet.
3. Know Your Targeted Audience
Choosing an appropriate audience is the key point that will help you to save your time and energy. After making an effective profile choosing an audience is the second main step. You have to recognize which Audience will be interested in your products and will buy them.
There are many people who are just passing their time by taking your precious time. So for avoiding this you should know your accurate audience for sale.
Using accurate keywords or hashtags will be helpful to make your products reach out to the people who are in search of them. As Twitter is the father of hashtags so just think how beneficial will be it for Twitter. Your hashtag will reach out to millions of people in the world.
4. Make A Effective Twitter
Twitter has some rules and regulations according to which you can only write your tweet in 280 words exceeding this limit is not allowed. So you have to make your tweet short, concise, and effective. Engaging content should be used to engage more audience in your tweet. Make sure to write your tweet in layman’s language so that every reader can understand what you are saying. You should make a short tweet for your brands and products as long tweets are mostly ignored by readers.
For taking more attention you can take advantage of pictures for boosting your tweet. Pictures make your message more attractive. And many people just see the picture so the picture you add should be accurate and relatable to your tweet. If you are promoting your products you can add the picture of products this will help users to see the product. This technique also makes your tweet trustworthy, because people usually don’t trust the words.
5. Over-Tweeting Should Be Avoid
Over-tweeting should be avoided because this will irritate the user as he’s seeing just your tweet which will make him fed up and he will unfollow you. If your tweet is good it will give an impact on users. So you don’t have to tweet again and again. If you are tweeting again and again you have to be active for 24 hours to reply to your users which will be difficult for you and also for your users.
6. Hashtags Should Be Catchy
Making a hashtag interesting and attractive is another way of pulling your audience to your post. Your hashtag should be catchy so the user can be convinced to reach out to your page or your brand. Adding a # symbol before your word can make your word searchable in the whole network. Generating a campaign for your brand can be done with the help of a hashtag.
But the thing you should understand is adding too many hashtags will decrease your engagement rates. So for avoiding this you have to avoid too many hashtags. Only use hashtags that have some content related to your tweet. There are many tools that can help you to generate hashtags for your tweets.
7. Add Twitter Videos
The marketing strategy also tells you to post a picture or video with your tweet. Pictures or videos make your feed more attractive or interesting. As compare to pictures videos have more impact on people. Most of the time it is seen that people retweet the tweet with pictures, stickers, and GIFs. You also just post videos of your brand, products, and an upcoming event of your brand. This will create curiosity in them. And they will revisit your page again and again to know more details about that event.
You can also go live with your live video option this will help you to show your users your products. And your way of working so you can be engaged with your users. Live videos are watchable again because those lives are posted as tweets. So that those who missed them will watch them later. This feature will help you in many ways you can show your event happening in your company or brand live to the people who cannot reach your shop or company. Make sure to only add videos or images which has content for your brand or your products otherwise. It will be irrelevant and users will not like it.
8. Tweet During Peak Hours
Twitter has some days, weeks, or hours in which billions of users are active which makes it peak hour in this peak hour you will get more audience. In these hours you will get your main audience. And there is a chance that millions of people will be watching your tweet. By recognizing those hours, days, and weeks you will get more clicks which will boost your engagement.
This time is dependent on a specific audience, so you have to test and then see the hours and post. According to some resources, tweets that are posted on Friday, Saturday, and Sunday gets more views than those which are posted during weekdays. There is also some specific time every day at which most of the users are active. Once you know that hours or days there are some tools that help you to schedule your tweets to go live.
9. Conduct Polls With Your Audience
This is the easiest way of getting more audience to your page that is by creating a poll. This will create more activity on your page and more audience will be attracted. You just have to do an additional click, after clicking the same button which you always click to post a tweet after that you have to click the poll icon which will create a poll. The poll can be used to get feedback, consumer, and market research. And to have a conversation with your customers or audience.
Brands that create polls usually have more customers. Because due to polls they get to know what their customers want and then they make that product and this makes their customers permanent. Having conversations with your followers will get you more followers. Because most people follow those who are active on their pages. Polls can help you to read your customer’s minds so that you can then work according to them.
10. Reach Out To Influencers
Influencers make it very easy for any marketing company you just have to make a product. And if influencers like the thing which you brought to the table they will promote your product without any cost. With their one simple post, your brand’s world will be changed. First, you have to find the specific influencers who can be interested in your products and then make them believe in your product. And then just sit and wait for their post to go on live.
Before reaching out to any influencer first, check her profile to see their followers and following. So that you can decide whether she can promote your product well or not. There are some tools that help you to find an influencer who will help you to promote your products.
This article tells you that Twitter is among the best marketing but you have to follow some tips and tricks to get more followers or audience. Your marketing techniques should be unique so that you can stand out from the crowd. By following these techniques you can get more and more customers. Above mentioned techniques will help you to succeed as a beginner. Making a significant brand takes some time, these tips will help you to make your brand popular.