“Collaboration allows us to know more than we are capable of knowing by ourselves” PAUL SOLARZ
Improvements are always made in each and every app after sometimes. New features are added to enhance more population the audience. people get bored using the same app with the same features every day, they want some newness after some time. Instagram is improving day by day in its features. it is already an amazing platform for marketing and business but its new and new features are becoming everyone’s favorite. The most recent feature that is added to Instagram is the option to collaborate with other users. This feature gives you more audience for your post.
Each brand, bloggers, and influencers have a different audience so collaborating with other brands or user will help you to get more views for your post, and it will give you more benefits. In this article, we will discuss how to collab with other users on Instagram for more views.
What Are Instagram Collabs?
Instagram collab or Instagram collaboration is a new feature of Instagram for engaging more audience. It enables us to collab with other users for our promotion.
Instagram collab feature helps us to get more promotions and get more views or sales. The post both users are collaborating on will show on both feeds and many people will see the post.
Content creators on Instagram use this feature of collaboration to engage more or more audiences for their posts. Most people also announce their collaboration before doing it so that everyone will know. Many public figures like directors and actors use this feature to promote their movies and their content.
A collab label tag is also an option for collaboration. You just have to tag them on your post so that they will share your post in their feed. This tagging feature is fast and easy to use. It also makes the conversation easy, just a click away you can click the tag to open their respective page. Collaboration can also be used as a marketing tool on Instagram, manufacturer collab with famous personalities who has more followers to promote their products and increase their sales.
Benefits Of Using Instagram Collabs:
Instagram collab has a variety of benefits mainly the visibility of posts to many more new audiences. Other benefits are
• Reaching a new audience
• Increase sale
• Engagement boosting
1. Reaching New Audience:
As your post is showing on 2 different news feeds it will give you the benefit of having more and more audience. Your and that collab party will both show your content to the viewers. Many people will contact you for your products after seeing the posts, then you can introduce your brand, and products in front of them. If people like your brand your creativity, products then you can get plenty of new followers.
2. Increase SALE:
If you own a shop, brand, or any shopping material you can collab with bloggers, and influencers to promote your products. Many people will see their posts and your products and might they can increase your sale by purchasing your products. But for that, you have to make sure that the blogger like your products in that way they will promote it.
3. Engagement Boosting:
Collaboration is basically to get more audience and if your products are live on 2 pages you will get more views, and your engagement will be collected from both accounts. Other users’ accounts getting likes, views, and comments on your products will boost your engagement rate.
Your post engagement rate will go from 0 to millions in just a few minutes because of collaboration, your post is getting views from 2 different accounts.
How to Use Instagram Collab Feature:
Using the Instagram collab feature is as simple as Posting reels or photos. Just like posting photos, you can do the collaboration post. Following the below-given steps will help you to generate an Instagram collab post:
STEP 1: Follow the normal steps to create news feed posts and reels.
STEP 2: You will get the option of “tag people” on the page where you add the details of your post. Tap on that option.
STEP 3: Choose the “invite collaborator” to invite different people for collaboration.
STEP 4: You have to search the name of the collaborator you want to collaborate with then select their username. Keep in mind that you can add multiple collaborators’ names for just one single post. But the main thing is they have to accept your collaboration request in order to appear as the author of your post.
STEP 5: Then you have the final step which is finalizing your post by clicking “DONE”
STEP 6: You can also add more details to your post if you want. You can add a Caption, and your location, and also you can add some music if you want.
STEP 7: At the end, you just have to click the “share” button to post your Instagram collaboration post.
How To Accept An Instagram Collaboration Request:
If you have to collaborate with others on their wish, first you have to accept their collaboration request to proceed further. The following steps should be followed to accept the request:
STEP 1: You will gate a notification of an invite on your activity page you have to open that invite. The post will open with the note.
STEP 2: Next to the note you will have a “review” option select this option. Then a new window will open to accept or decline the invite sent by the user.
STEP 3: You have to accept the invitation for becoming the author of that post. After that, you will be shown as the author of that post on post. The post will also be shared on your profile as well as on your follower’s feeds.
Why Use An Instagram Collab Post?
Instagram collaboration tag is different from another simple tags. It will help to engage more audience. The main reasons for using Instagram collaboration are discoverability and engagement. After making a collab post, you make it easy for followers or viewers to reach out to you and interact with you and your brand.
Fake content promoting your brand will be reduced because of collaboration posts. Both accounts will get benefits from the collaboration posts. Both will get more views or followers.
3 Ways Of Using Instagram Collab Tag For Your Marketing:
After knowing how to use this Instagram collaboration feature you can use this for the marketing of your brand.
Keep in mind that collaboration tags have some advantages as compared to normal tag
• It’s faster and easier to share
• This tag gives credit to everyone who plays a part in generating the post
• Improves transparency and makes you trustworthy in front of your followers
1. Boosting Influencer Marketing Posts:
On Instagram, you have to label the sponsored posts so that everyone should know which brand or page owns this product and they can reach out to them easily. In the caption, you just have to add #ad for the paid partnership of Brands content so that followers can easily reach the owners.
2. Collaborate With Others For GIVEAWAY:
Instagram also has a most common fashion of giveaways. But Instagram giveaways are very fast and it will be easy to gain followers with the help of giveaways. In this followers are asked to visit several accounts, comment on some posts, like different posts, and tag different people from their friend list this will make others visit your page or account.
3. Give Credit For Creative Partnership:
Instagram posts or reels are not just for marketing or sale purpose. Many brands work with creatives to support their values or photos, and videos on their feed. Collaboration tags also work here as you can use the tag or label to give the credit to your creative collaborators and makes it easy to share their work with others.
Creative Ways To Anchorage Instagram Collaboration:
After knowing what is Instagram collab or how to do Instagram collaboration this is important to learn how to Anchorage Instagram collaboration. Below are some creative ideas to have a grip on Instagram collaboration to boost the engagement rate on your post.
• Products in Action
If you are a brand owner and you want to increase your sales rate it is important to show the people products being used in real -life. You can do this by doing a collaboration with some bloggers and sending them your products they will use them and after their experience, they will share their experience with our product through videos or photos. It will gain the trust of viewers and they will buy your products.
• Announcing The Upcoming Event
Before any collaboration or event, it is important to inform your audience about the upcoming event so they will be ready for it. The collaboration would be of any small to small or big to a big thing. Sharing the upcoming event or collaboration with details on collaboration posts will build excitement in the audience.
• Show How Well You Work Together
As this feature is about collaboration, you can anchorage it to showcase how well you two work together. Collaboration is all about working together, generating anything together, and sharing work that you did together. People always want to know your success story and how you do your work, you both can tell your combined story of how you two started working together. It will attract more audience to your reels and stories. When working together there are many things that you have to compromise because you both are getting benefits not just one person.
• Running Giveaway Together
You can also run a giveaway campaign in collaboration with others, it’s a great opportunity for you to pull the audience to your page. When you do the collaboration giveaway every collaborator has to share that post on their page this will attract more and more audience to participate. Instagram collaboration feature makes it even easier, only one person has to make a giveaway post others will just have to share your post to their pages to announce the giveaway.
• Standing Together For Any Case
In any hard situation of your surroundings about which you care if you are taking a stand together this will attract more followers, it will build a connection with your followers and they will also take a part in this. For example, if you are raising a voice against inflation many people will come to the front line on this issue.
• Adding Fresh Content to Your Page
Newness or freshness is always liked by everyone. People get bored watching the same thing every day. If you are doing collaboration you will get more and more content every day to share which will attract your followers to visit your page every day. Your page should be updated every day so that the interest of your followers will be maintained.
• Showing Influencer Using Your Product
When you collab with any blogger or influencer, you will get credit after they use your products you can show the influencer to your audience or they can just tag your brand on their post for credits this will let your followers know who is the manufacturer this product. This will help you to promote your products by just sending it to influencers or bloggers. You just have to send it, the remaining work will be done by the other collaborator. If they tag you on their post their followers will get trust that you are a trustworthy brand and this will force them to visit your profile and make some purchases.
• Promoting A Discount Code
If you want to increase the sales rate of your products you have to announce the sale or just share your discount code with your followers or your audience, you have to make sure that your discount code reaches as many people as you can. You can also work with any blogger or influencer to promote your discount code through Instagram collaboration posts. Sharing the discount code will help convince them to make that purchase.
This article was to help you to know how you can do the collaboration on Instagram and attract more and more audience to your post. Collaboration with others is easy but you have to keep in mind some points during collaboration. You can’t just do the collaboration with anyone. Collaboration tag is also a new feature that helps to make life easier for brands, and creators. This article will be very helpful for collaboration on Instagram.