What hurdles did you face before you started your career?
When I came to the United States, I didn’t know English. As a result, I had difficulty adjusting to a new culture and a new language. Once I started my own business, I also faced difficulties convincing business owners to help them with their website and online marketing.
Most business owners had a pre-conceived notion that geeky men were the only ones that could build websites. Nonetheless, I pushed forward, and after a lot of no’s, I got my first big break. That first client was happy with my service, and I began to create a chain of referrals from there.
What do you hope to accomplish within the next year?
We now have a team of seven people, and our goal is to create better systems that will help us automate the business. I’ve learned that it is better to leverage the talents of other experts in my field rather than trying to do and learn everything in my field.
Tell us about an accomplishment that shaped your career
Google has recognized us as a Google High Impact Partner in 2019, 2020, and 2021 because we’ve had over 3000 students attend our Google Ads courses. We have helped many small businesses get started by getting them the tools and resources they need to get their business going.
Which celebrity are you most inspired with?
My mom is my celebrity. She is one of the most courageous and hardest-working women I know.
What is the best and the worst part of being a CEO?
The best part of being the CEO is that I have a lot of control over who I work with. I am happy with the team we have assembled. I also like that there is no cap on our income and growth potential. As the CEO, I know that my staff, vendors, customers, and community members depend on me. This is a great honor and responsibility. Therefore, it can sometimes be challenging when unexpected things happen within our industry or business that throw a wrench in the system. These moments can sometimes be stressful because sometimes you are not given any good choices to solve a problem. Nonetheless, you have to have to continue moving forward even when times look difficult.
What is the biggest challenge you have faced in your career? How did you overcome it, and what did you learn from it?
In 2017 my husband and I were ready to quit our digital marketing agency because our health was falling apart from overworking. However, a friend recommended we read E-myth from Michael Gerber. The book explained that we need to stop thinking like technicians and more like entrepreneurs. As a result, we focused more on sales and let our web designer, graphic designer, and bookkeeper do what they do best. This allowed us to leverage their talents; as a result, our business grew without us having to put more time into it.
What do you think about the qualities a leader should have?
Lead by Example – A great leader must always lead by example. If you want your staff, to be honest, you must also be honest with them. If you want your team to be on time, you must also be on time.
Assemble Teams – A great leader knows how to assemble a team. I great leader understands their strengths and weaknesses. If a leader is not good at something, then a good leader will find someone to help fill that gap.
Integrity – It can take a lifetime to build trust with people, but you can lose it in an instant by not being honest. That is why one of the core values of our company is
Personal Honesty and Integrity Will Always Win
When in doubt, always make moral and ethical decisions.
Give our audience a word that describes you the best
Knowing what you want in life is half the bat le. One of my mentors once told me, you only need three things to succeed.
1) Create inspiring goals
2) Create a plan
3) Take massive action on your plan
You might be surprised how many people I ask for their goals, and I get blank stares. However, if you have goals, then congratulations! Start creating your plan by researching and testing out your ideas. Abraham Lincoln once said:
“Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.”
If you can create clear inspirational goals and a solid plan of action, you are close to making it happen. The last step is to start chopping down that tree. Unexpected things will happen, but remember, it’s like John F. Kennedy said once, “We choose to go to the moon in this decade and do the other things. Not because they are easy, but because they are hard “. Sometimes your plan won’t account for all of the unexpected things.
Never give up! Get back up! And remember your inspiring goals and why you are so motivated to achieve them. Anthony Robbins says that 80% of your results will come from your “Why.” Choose a why that will inspire you.
Narrator: Noemi Chavez
Company: Chavez Web Design, LLC